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The entrepreneur said that he had decided to scrap the “Intimate Encounters” option on the POF site due to complaints from some of its female users suffering unwanted attention.
In a message sent to all members, he said that only 6,041 of the 3.3 million people who use the site every day are in fact women looking for no-strings-attached trysts – adding “the ones with hot pictures are mostly men pretending to be women.”The computer systems graduate who founded the website - which now has a turnover of more than m (£6.6m) a year - in 2003, said he now wants it to now focus on ‘meaningful relationships.’Mr Frind said: “When I created POF, I wanted it to be all about finding relationships with the right person.
It’s a scenario familiar to anyone who has tried internet dating.
You contact someone who appears attractive in their photos, only to discover they’re not quite so alluring in person.
But the founder of one of Britain’s biggest dating website has now decided to take radical action to root out fake and sleazy profiles - after revealing that many of the “women” who use the hook-ups section of his site are actually men in disguise.
Writing to members on Monday, Markus Frind, the Canadian founder of Plenty of Fish (POF), said that he had been forced to make a series of changes to its membership rules because too many male users are harassing women for sex.
Instead, she was bombarded with sexually explicit photos and messages: “I used to get all sorts emailing me, asking to be my slave and asking for sex.
One 21-year-old female user told she joined Po F because she was intrigued after a number of her friends had been using it.
She started dating online with the hope of eventually beginning a relationship.
With over 55 million members world-wide and some 24 million messages sent every day, Plenty of Fish’s free-to-use membership has made it the most popular internet dating website in the UK and the US since it was founded in 2003.
Mr Frind also recently boasted an estimated one million babies will have been born because of people connecting through his website.
The majority of messages sent outside those age ranges are all about hook-ups,” he wrote.
He added that an estimated two per cent of male members had “started to use POF as more of a hook-up site mostly due to the casual nature of mobile phone use,” following the increasing popularity of smart phone apps among the site’s users.