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CTA buttons can vary in style and size depending on your goal conversion and website style. In fact, if you’re going to take only one tiny single piece of advice from this post, it should be to give careful consideration to your button colors.
Some common examples of call-to-action buttons are: CTA buttons have a very specific goal: to get your web visitor clicking and completing a conversion. Call to action buttons should feature striking, action-oriented text. Generally speaking, green and orange buttons are reported to perform best.
While it may seem absurd to imply that large text makes people feel anxious or uncomfortable, many users do experience subconscious distaste for threateningly large lettering. We discussed earlier how it’s good to use specific action-oriented button text.
Your button text should be big enough to draw attention, but not so big that it completely overwhelms the rest of the content. Considering that, it may be tempting to stretch out your button text, but that’d be a bad move. Michael Aagard of Content Verve shared a study in which he discovered that changing button text from second person (“get your free template”) to the first person (“get my free template”) resulted in a 90% increase in clicks! Constructing a sense of subtle urgency in your call to action buttons can yield some impressive click-through rates. You always want to keep your call to action button above the fold so that users never miss it.
Ideally you’ll want to keep that button text to two or five words. See how changing your CTA button to 1st person (putting yourself in your customer's shoes) affects your CTRs. For example, you could use button text like: The example below does a nice job of creating a sense of urgency. As noted in an earlier post about landing page best practices, the important vital information should always be kept above the fold. Sometimes you’ll have other buttons on your web page that are not your main call-to-action conversion buttons.
Hard to say what works better here as both style are common and both can perform well in different settings. Your button text should be large enough to read easily, but not so large that it looks obnoxious or intimidating.
Ultimately you’ll have to test shapes and see what works best for your biz! You want to avoid a “Honey, I Blew Up the Kid” situation.
Call-to-action (CTA) buttons are the buttons you use in your website and on your landing pages to guide users towards your goal conversion.
It's the part of the landing page that the user needs to click in order to take the action you want them to take.
Today we'll be discussing 17 call-to-action button best practices to help you get the most clicks out of your beautiful buttons. Substitute boring words like “submit” and “enter” for more action packed words like “get,” “reserve,” and “try.” Your action words should go along with specific text relating to your offer like: 2. Ultimately though it will depend on your site design, as contrasting colors work best to make striking buttons that stand out.