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As a result, Jovane, Inc.'s revenue grew from .5 million in 1971 to million by 1978. The problem was that in the late 1940s, the Nehru government had launched a major population limitation program to reduce India's birthrate.The program was very heavy-handed, using coercion, and demanding that men use condoms.Duke grew to become the leading American cigarette brand by 1890.Woodbury's Facial Soap, a woman's beauty bar, was almost discontinued in 1911.In several notable cases, sex in advertising has been claimed as the reason for increased consumer interest and sales.The earliest known use of sex in advertising is by the Pearl Tobacco brand in 1871, which featured a naked maiden on the package cover. Duke & Sons inserted trading cards into cigarette packs that featured sexually provocative starlets.It ranges from relatively explicit displays of sexual acts and seductive behavior aimed at the viewer, to the use of basic cosmetics to enhance attractive features.The earliest forms of sex appeal in advertising are woodcuts and illustrations of attractive women (often unclothed from the waist up) adorning posters, signs, and ads for saloons, tonics, and tobacco.

The use of sex in advertising can be highly overt or extremely subtle.

Sex in advertising or "sex sells" is the use of sex appeal in advertising to help sell a particular product or service.

Sexually appealing imagery may or may not pertain to the product or service in question.

The soap's sales decline was reversed, however, with ads containing images of romantic couples and promises of love and intimacy for those using the brand.

Jovan Musk Oil, introduced in 1971, was promoted with sexual entendre and descriptions of the fragrance's sexual attraction properties. Chemicals Group asked the Bombay office of Lintas Bombay to develop a campaign for a new condom brand.

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The product therefore signified an oppressive governmental intrusion.