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Over 100 companies joined the Forum within a year, many forming mobile commerce teams of their own, e.g. Of these one hundred companies, the first two were Logica and Cellnet (which later became O2).
Member organisations such as Nokia, Apple, Alcatel, and Vodafone began a series of trials and collaborations.
This work evolved to several new mobile applications such as the first mobile phone-based banking service was launched in 1997 by Merita Bank of Finland, also using SMS.
Finnair mobile check-in was also a major milestone, first introduced in 2001.
The phrase mobile commerce was originally coined in 1997 by Kevin Duffey at the launch of the Global Mobile Commerce Forum, to mean "the delivery of electronic commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology." Many choose to think of Mobile Commerce as meaning "a retail outlet in your customer’s pocket." Mobile commerce is worth US0 billion, with Asia representing almost half of the market, and has been forecast to reach US0 billion in 2017.
The Global Mobile Commerce Forum, which came to include over 100 organisations, had its fully minuted launch in London on 10 November 1997.
The machines accepted payment via SMS text messages.
Kevin Duffey was elected as the Executive Chairman at the first meeting in November 1997.
The meeting was opened by Dr Mike Short, former chairman of the GSM Association, with the very first forecasts for mobile commerce from Kevin Duffey (Group Telecoms Director of Logica) and Tom Alexander (later CEO of Virgin Mobile and then of Orange).
Mobile-commerce-related services spread rapidly in early 2000. In order to exploit the potential mobile commerce market, mobile phone manufacturers such as Nokia, Ericsson, Motorola, and Qualcomm are working with carriers such as AT&T Wireless and Sprint to develop WAP-enabled smartphones.
Two major national commercial platforms for mobile commerce were launched in 1999: Smart Money in the Philippines, and NTT Do Co Mo's i-Mode Internet service in Japan. In April 2002, building on the work of the Global Mobile Commerce Forum (GMCF), the European Telecommunications Standards Institute (ETSI) appointed Joachim Hoffmann of Motorola to develop official standards for mobile commerce.
i-Mode offered a revenue-sharing plan where NTT Do Co Mo kept 9 percent of the fee users paid for content, and returned 91 percent to the content owner. are beginning to use mobile commerce as a more efficient way to communicate with their customers.