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Those with the lower scores pay up to £30 a year for an annual membership; anyone with higher scores pays less. ‘There are lots of wealthy men in the UK but British women aren’t attractive,’ says the site’s founder, 33-year-old Gus Terkelsen.This rating system also allows men to easily filter the women. ‘Perhaps there is some sort of inbreeding in Britain? But when I started the site, I knew a controversial product would do well and this whole debate about beauty is a fundamental part of our society.’ Beautiful People.com, now 11 years old and based on a similar concept to the Secret Diamond Club, also caused controversy by axing 5,000 members one January after they appeared to put on weight over Christmas.Everyone seems to celebrate Independence Day, these days.‘Relationships generally start with a suitor offering dinner or bringing flowers,’ he says.‘This is a straightforward approach.’ Terkelsen would approve – he says love is a business relationship.When the Secret Diamond Club launched in Britain two weeks ago, its server crashed because of the volume of women logging on to upload their profiles.
Last month, a juicer was added, after a survey found it was the most desired gift.The app’s creator, Brandon Wade, says the bribe is simply a ‘generous gift used as an ice-breaker’ to get a first date.The dating site, which started life in Denmark in 2012, pairs wealthy men with beautiful women – once, of course, a panel has decided if they are good-looking enough.Women submit three photos: one face shot, one body and one of their choice, and are given a rating (from one to 100) based on their perceived beauty, style and quality of photos.I find it amazing you can travel a few hundred kilometres east to Denmark, Sweden and Norway and find women who are goddesses. New app Carrot Dating has been slammed as borderline prostitution and has been banned by Apple (it’s still available on Android).